Pelmorex Media Inc. ("PMI"), operator of the Websites at beatthetraffic.com and beatthetraffic.com ("the Websites"), and Travelers Network mobile application and Beat the Traffic mobile application (“the Applications”), is committed to respecting and safeguarding the privacy of our stakeholders and ensuring the protection of personal information of our customers, clients and other users of the Websites and the Applications.
Personal information is any information that can be used to identify you as an individual, including your name, age, personal telephone number, address, e-mail address, and any other personally identifiable information that you choose to provide to PMI. Personal information does not include so-called "business card information" such as your business telephone number and address in your capacity as an employee of an organization.
The Ten Privacy Principles
Principle 2 - Identifying Purposes
PMI will identify the purposes for collecting personal information prior to or at the time it is collected. Before your personal information will be used or disclosed for a new purpose, we will ask you for your consent, unless use or disclosure without your consent in the circumstances is otherwise required by law, regulation or court order. Consent may be express or implied.
Principle 3 - Consent
Principle 5 - Limiting Use, Disclosure and Retention
We use and disclose your personal information to fulfill your requests for certain products or services or information about them, to contact you in response to requests for information and to respond to voluntary comments.
We may disclose your personal information to related organizations who agree to comply with applicable privacy laws and to only use your personal information for the purpose of providing you with the products or services you have requested. We may also disclose personally identifiable information to third parties, but only:
- to service providers we use to support PMI’s business, including the provision of products and services offered through the Websites and the Applications, in which case we will require them to comply with applicable privacy laws;
- to third parties in respect of products and services that an individual registers for or otherwise requests which are only available in connection with such third parties and their Websites, including social media providers; and
- where permitted or required by law, court orders, or government regulations.
Please note that where the third parties with whom PMI may share your personal information as described above are located outside of Canada, your personal information will be subject to the laws of that jurisdiction, including laws related to the disclosure of personal information to the authorities in that jurisdiction.
We will not sell or rent your personal information to anyone.
Personal information shall be retained only as long as necessary for the fulfillment of those purposes.
Principle 8 - Openness
Principle 9 - Customer Access
Principle 10 - Handling Customer Complaints and Suggestions
Where and Why We Collect Personal Information Online
PMI collects personal information from website and mobile application users when they:
- grant permission and allow the Websites and mobile Applications to track your physical location;
- register and create an account on the Websites and mobile Applications;
- submit an incident through the mobile Applications;
- submit a comment or inquiry using our online feedback form; or
- otherwise provide personal information to PMI via the PMI Websites or otherwise.
When a user opens the mobile applications with the Location Services disabled, a prompt will appear asking the user to enable Location Services. When enabled, the mobile applications will collect information related to location, speed and direction. This information may then be combined with other user traffic information to create, store, use and transfer more comprehensive traffic information for other PMI product users. This information may also be used to tailor content and relevant ads. The information is stored while you have an account with Travelers Network and Beat the Traffic. The data is purged after twelve months of account inactivity.
When a user registers with PMI products, they are required to provide a username/nickname, email address and password. The email address and password are not shared and are kept confidential. Providing an email address allows Travelers Network and Beat the Traffic to contact users to communicate changes in the products. The user may opt out of receiving these updates. Once an account is created, the user can save routes and customize the route name, save cameras and set up alerts.
When a user reports an incident through the mobile Applications, the username/nickname is published with the incident. This username/nickname is chosen by the user and is intended to be non-identifiable to other users.
When a user submits a comment or inquiry using the online feedback form, we request their name and e-mail address, along with the comment or inquiry in the body of the message for the purpose of responding to their message. We also collect IP address, location, browser, device, and operating system to assist PMI in best resolving the issue. This information may be shared with persons outside of PMI as required to respond effectively to a query or address a reported issue. This information is only collected for this purpose and is not retained by PMI.
When a user chooses to log in to comment using their Facebook account, we request access to the information indicated in the Facebook acceptance screen and described below.
Users can click "Allow" to login using their Facebook account, or click "Don't Allow" to close and return to the login options. If the user chooses not to login using Facebook, they can login using their Travelers Network account -- or create one if they don’t have one already.
When a user chooses to log in using their Facebook account, we request access to the following:
- "Access my basic information: Includes name, profile picture, gender, networks, user ID, list of friends. And any other information I've shared with everyone."
Access to basic user information is required by Facebook in order to use the Facebook login functionality. We will display the user’s name, and potentially their profile picture in future, to identify them as the person who posted the comment.
- "Send me e-mail: Travelers Network may e-mail me directly at [user’s e-mail address]"
We require an e-mail address to match the user's Facebook account with Travelers Network's user database. We may contact the user directly regarding their use of the commenting feature, or to notify them if their comment might be used on television. Unless the user has "opted in" elsewhere on the Websites, we will not send the user marketing or promotional material.
- "Post to Facebook as me: Travelers Network may post status messages, notes, photos, and videos on my behalf"
We require this access to allow users to send comments made on our Websites to their own Facebook pages, allowing them to share links with their friends. Any postings sent to users' Facebook pages are user-generated: We will not post promotional, informational or other unexpected messages. After allowing access for initial login, a user may Remove this permission on Facebook, under Privacy Settings | Apps and Websites | Edit settings.
- "Access my profile information: Activities, Interests, Birthday, Hometown, Current City"
This data will be used to target content and advertising, allowing us to display information on our Websites that is relevant to the user's location, interests and age.
Services that use Facebook features are developed in accordance with the Facebook Platform Policy for Developers
Cookies are small text files transferred to a website user’s hard drive by a web server. They are commonly used to flag return visitors to a site, record user preferences, shopping cart items, registration information, pages viewed or items purchased.
- to remember searched locations for quick future reference by visitors; and
- to save login information for Subscription registrants (if they select the "Remember me" option when logging in).
No additional personal information is collected in providing these features.
Limitation of Liability
Complete confidentiality and security is not yet possible over the Internet. Internet use and communication is subject to interception, loss and alteration. On whichever site you provide personal information, it is possible for a third party to view that information. It is not surprising, for example, that public postings to some sites have resulted in unsolicited e-mail from spammers. You acknowledge and agree that PMI, its affiliates and related companies shall not be responsible for any damages you may suffer as a result of the transmission of confidential or sensitive information over the Internet, and that all such communications will be at your own risk.
Links to Other Websites
The Websites may contain links to other websites. As well, certain products and services may only be available in connection with certain third parties and their websites, including social media providers. While we try to link only to websites that share our standards and respect for privacy, we are not responsible for the content or privacy practices of other websites. We strongly encourage all visitors to the websites to review the privacy statements and policies of all external websites.
Pelmorex Media Inc.
2655 Bristol Circle
Oakville, ON L6H 7W1
Individuals can also contact the Privacy Commissioner of Canada by mail, at:
Office of the Privacy Commissioner of Canada
112 Kent Street
Place de Ville
Tower B, 3rd Floor
Ottawa, ON K1A 1H3